New Year, New You

The party's over, folks. Christmas, Hanukkah and Kwanzaa are behind us. It's time to bid the holidays adieu and turn our attention back to the office. The beginning of a new year is the perfect occasion to make professional resolutions. We're freshly rested, filled up on family cheer and full of good intentions.

For salespeople in particular, riding the wave of post-celebratory momentum can work wonders in the personal productivity and motivation arenas. So what are some of the things to which we B2B representatives can commit to ensure a profitable 2014? Read our quartet of top tips to successful sales outcomes:

1. Up the ante. Take it up a notch with your prospecting by committing yourself to reaching out to at least five new people each week. Even the busiest among us have time to make one more call each day. And who knows? That lead could end up becoming your best customer. It's worth the extra five-minute investment.

2. Nice to meet you. Keep abreast of pertinent networking events in your area, and attend at least two each month. Bring a colleague and engage with fellow attendees for at least an hour. The next hand you shake might change your life.

3. Leave your comfort zone. Step outside the box of familiarity and spend an hour once a week looking at different verticals and segments to expand your business. A wealth of untapped potential opportunities await.

4. Confer with colleagues. This simple strategy has always been there, but we don't always see what's right in front of us. Ask your coworkers which selling techniques work best for them.

Try one or all of these suggestions, and let us know how they worked for you. Your feedback is important to us. Just fill out the contact form on our website at Here's to a prosperous year!

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